VP Global Sales, Cyabra, Israel
Armed with powerful insights from the Cyabra platform, Assaf will educate the audience about how bad online actors are using social media to manipulate public opinion, affect the reputations of individuals and brands, and impact the stock price of companies. Assaf will outline how disinformation campaigns work, detailing what a fake campaign looks like, how they are created, and the occurrence of damaging snowballs. This session is of interest to anyone that would like to learn about disinformation campaigns and fake news. Taking place across the internet are billions of invaluable conversations waiting to be unraveled. Cyabra breaks through the layers in real-time to measure impact and authenticity. Their powerful AI lens offers global brands, corporations, and government agencies the ability to understand narratives, discover trends, and reach true audiences.